This relates to my previous email to you, and I just wanted to provide you a useful way of measuring your marketing and marketing results with the least amount of effort.

Let me use an example first:

Would you invest $50,000 into different stocks, and bonds, ignore them for a month, and then at the end of the month “just see” how things panned out and whether you made or lost funds?

Likely not. You would most likely be tracking each and every stock daily and dump the ones bleeding profits away prior to they can cost any additional money!

So why would you spend thousands of dollars on numerous promoting ideas, and not TRACK them regularly to see which are making cash and which are losing income?

In the event you aren’t taking the time to measure and track every of your marketing and marketing channels, then you happen to be essentially gambling or hoping on blind luck to make dollars.

In the event you do not presently have a method of tracking your marketing and advertising, then you Will need to develop one, and in case you are presently marketing in a way that can’t be accurately tracked…then why are you utilizing it?

For all you know it is COSTING you income with NO positive ROI…and I don’t think you happen to be within the business of simply wasting cash!

So how can you produce a straightforward tracking system for your marketing?

Here’s a couple ideas:

1) Associate a “promo code” in each and every kind of advertising (Yellow Pages, Newspapers, etc) that buyers should mention in order to obtain a discount. Then train your staff to ask if the consumer had a promo code to receive a special discount, this will tell you where the Purchasing clients are coming from.

2) Attach redeemable coupons into your print marketing and advertising materials (flyers, brochures, business cards, and so on.) so that the consumer is truly bringing in your valuable marketing with them.

3) Merely ASK each and every consumer how they found out about your small business, specific provide, location etc. (told you it was basic!)

Three ways to immediately begin seeing where your most valuable marketing dollars are being spent! Now you just need to implement them.

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